Our first big job was to get the show noticed. Myself and Keano Ross (who took all of these photographs) created the branding for the show. Entitled LOOK, our theme was to take Graphic Designs core principles and represent them in a contemporary style. Therefore everything was black and white in its tone of voice and visual style, but still with a bit of personality!
Promotional invites were produced and sent out to agencies around the area, and we managed to leave some around Newcastle in places like The Tyneside Cinema and the Newcastle Arts Centre.
As a course we'd all chipped in to fund our show, but we still had to be resourceful with our budget. Two of the key things we wanted to produce for people coming to the show were Tote Bags and a Newspaper, showcasing our work. We spent a couple of days in the print department applying a vinyl design to the tote bags. Having to cut out and apply every element of the design by hand, I can assure you it was some effort to get the 150 bags printed let me tell you. But because of that, every bag was bespoke, which looked great.
Producing the newspaper was also another big challenge, but its something we're really proud of. We had less than 2 weeks to turn this 24 page publication around, and with the help of Newspaper Club we were able to just get it in on budget. The newspaper was full of Students work and Q&A's, giving an insight into themselves as people and potential employees. Seeing something which we had made be produced in bulk was a really cool thing. All 200 copies were handed out during the show.
The show itself ran from June 10-14, and the turnout was great. It was really reassuring to receive lots of positive comments and emails from professionals and the public that came down to have a look. It was also a great way to finish the two year course, working along with other students to produce an event like this.
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