The store and online site specialise in Vinyl. Vinyl production has recently come back into vogue, so Phonica therefore find themselves as one of the leading stores in this country selling this format, due to the wide selection they offer. Large Competitors such as Amazon & HMV, although being able to charge cheaper prices in some cases, don’t offer the same selection as Phonica.
Phonica Records specialise in Electronic & Dance vinyl. There website in particular has branched out into selling music across a range of genres and formats, as well as clothing, literature and music accesories such as headphones and storage solutions.
In terms of packaging, the company has to provide a number of packaging solutions to cater for the variety of products they sell. There attention to Electronic & Dance music and their clean logo infers that the brand needs minimalistic, clean packaging that is effecient.
I began research into the range of products Phonica sell, as well as looking through a range of packaging solutions that are currently around, on websites such as Behance and Designspiration. The research gave me alot of ideas to think about, particularly concerning how the packaging would function, and the kind of unwrapping process that would be the most efficient, whilst also be visually exciting and different.
From my research I began to create initial solutions for Phonicas products. The majority of their sales are in Vinyl and CD's, therefore they needed some simplistic, thin packaging, that was stylish and functional. The costing and environmental aspects of this brief were also important. Therefore I designed packaging that could be laser cut and assembled from one piece of card. At first I tried out creating the packaging just through a series of folds, and the packaging would then be sealed with a sticker on top (as shown below).
However I worried about the solidity of that form of packaging, so I tried creating packaging that would again be made from one piece of card, but instead it would have slots and would then be sealed with some kind of branded sticker. The packaging could comfortably be created using a heavy card stock and would be fairly inexpensive to manufacture in bulk.
As you can see above, I created some mock ups of my vinyl and cd packaging on the laser cutter at college. I was disappointed with the quality of the material used and the quality of the finish. As you can see, i'd need a denser, higher quality stock, and i'd need to use some kind of custom made die cutter to get a proffesional finish.
I also created a set of patterns that could be used on the inside of the packaging. I decided that the contrast of the black exterior with the patterned insides would create a memorable unpacking experience and just add that extra attention to detail that would impress the customer.
Overall I was fairly pleased with my work for this project. I created a set of working prototypes and a set of patterns to work alongside the packaging designs, as well as a set of extras that could go inside the packaging such as cards and vinyl stickers. I also feel that I created a solid body of research with which to create ideas from. Looking closely at all the aspects of packaging, the size, weight, function, materials and styling helped to give me a good idea of what I needed to create specifically for Phonica and their products.
I was disappointed that I wasn't able to realise my ideas in digital format to the standard I wished, but with better resources I believed I could have created better physical mock ups of my ideas.
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