I came up with a few designs and put them up on the Blyth Spartans Forum, unsurprisingly, my favourite didn't get picked, but thats not really the point I guess, this was all good experience. So after a lot of tinkering and changing to accompany everything the club wanted, sponsors, match information etc etc, we finally established a final design. The inspiration for the weird black and white effect was taken from a similar football related poster a guy at the club had spotted and liked. At the time being a bit of a NOOB I did the effect as best as I could (a bit of Photoshop, a bit of Illustrator) but looking back now theres a few things I could have done to improve it, but it looks kinda good, and everyone seemed happy with it.
Due to printing costs, my designs had to be a little constrained. The club had always printed off the 'backgrounds' of the posters first professionally, and then added the match information at a later date, and printed that content on top of the pre printed poster designs. It was a frustrating but understandable situation, one reason being that as a Non League club, with a dodgy pitch, the football leagues schedule can go to pieces through the winter meaning matches are constantly having to be rearranged. So obviously I had to devise a design that looked cool, but also it had to be practical so that the match information could be printed at a later date. I email the club PDF's with the match details as and when they need them. Not particularly ideal, but its all practice I suppose.
Looking back theres a few things i'd obviously change. With my last project being spent mainly on Indesign, theres a lot of areas that I could have improved or speeded up with regards to columns, alignment and kerning blah blah blah...but generally speaking I think it does the job.
I've gone on to other posters for the club which have appeared in their programmes, as well as work for the club's website.
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